Cultoure Magazine ↗
I built Cultoure as an independent publication and creative platform for artists of color, shaping its identity across print, digital, campaigns and live experiences.
Creative Director · Visual Designer
Making
culture
visible.
I’m Gabrielle Felix. I build visual worlds for fashion, music, art, culture and emerging brands.
Explore selected work ↘Selected work
01 / 03Inside the project / 01
A magazine became a whole world.
The idea
I created Cultoure to give artists of color a place to be seen on their own terms. What began as a print publication grew into a creative platform with its own language, community and experiences.
My role
Founder / Editor-in-Chief / Creative Director. I lead the editorial point of view and build the visual world around every issue and release.
What I did
Brand development, creative and editorial direction, magazine production, photoshoot direction, graphic design, digital strategy, partnerships, events and community building.
The world
Print covers and editorial imagery carry into campaigns, social graphics, digital storytelling and physical spaces. Each touchpoint feels like Cultoure.
Impact / An expanding platformMore figures to be confirmed
04Print issues
200+Creatives featured & collaborated with
50–100K+Monthly views
200+Event attendees
—Social growth
Culture in real life
I take Cultoure off the page and into the room: event identities, music and artist curation, installations and production that make the brand something people can experience together.
From screen to scene / 02
Concept →
Start with a point of view for each gathering: what should people see, hear and feel when they enter?
Experience →
Carry the visual identity into the room through music, artist curation, event graphics, installations and atmosphere.
Execution →
Bring the moving parts together: creative direction, collaborators, production and the details that make the world real.
Impact
More than a launch or a show, each event creates a place for the creative community to meet and take part in Cultoure.
Graphic Design
A curated selection of event identities, campaigns, editorial compositions and digital collage. Typography, photography and color shift with each world.
Work with me
04 / What I can build with youLet’s create
something.
I help artists, brands and creative projects develop visual identities and worlds that make people want to pay attention.
Start a projectCreative direction
Visual concepts and creative worlds for campaigns, artists, fashion brands, editorial projects, releases and experiences.
Visual identity
Art direction, typography, color, imagery and visual systems that give a project a recognizable point of view.
Campaign + editorial design
Editorial layouts, covers, social campaigns, launch assets, promotional graphics and digital collateral.
Creative consultation
For people who already have the idea, product or project but need help figuring out what it should look and feel like.
Begin a conversation / 01—09
The first sketch of a world starts with a few details.
About Gabrielle
I make ideas feel alive. My work moves between editorial storytelling, creative direction, visual design, and the spaces where people experience culture together.